• Polymarket now exclusive, official prediction market of UFC and Zuffa Boxing
• Adds to growing list of marquee deals for Polymarket

Hardly a day goes by without Polymarket announcing a new deal or partnership with a sports league or well-known brand, with Thursday bringing news of an agreement with the UFC and Zuffa Boxing.

Polymarket is now the official prediction market partner of UFC. (Image: Shutterstock)

Financial terms of the accord weren’t revealed, but under the terms of the pact, Polymarket will become the “official and exclusive” prediction market partner of the two combat sports associations. As part of the relationship, Polymarket contracts will be featured across UFC assets, including live broadcasts and social media.

The agreement establishes UFC and Zuffa Boxing as the first sports organizations to integrate prediction market technology directly into the live fan experience. Polymarket will create a new storytelling metric, visualizing fan sentiment and perceived momentum that complements, not competes with, regulated sports betting,” according to a statement.

For Shayne Coplan’s Polymarket, which could soon be live again in the US, the UFC relationship is at least the second with a well-known North American sports league. Polymarket and rival Kalshi recently inked deals with the NHL.

Polymarket Continues Generating Headlines

Despite its reentry into the US being delayed by the recently ended government shutdown, Polymarket has been a consistent source of compelling news flow in recent weeks, with many of those headlines confirming growing intersections between prediction markets and financial markets, and sports wagering.

In recent months, Polymarket has expanded its social media integrations. In June, it became the official prediction market partner of Elon Musk’s X. With the UFC, Polymarket adds a partner with a fan base that’s already prediction markets-enthused, and one with a product with clear event contracts synergies.

“Polymarket will power the first-ever real-time Fan Prediction Scoreboard within UFC broadcasts,” according to the statement. “This innovative integration will offer a dynamic new layer of storytelling that visualizes how fans around the world are forecasting each fight as it unfolds. The Fan Prediction Scoreboard will transform fan sentiment into a visible, data-driven narrative that measures the unofficial ‘pulse’ of the audience in real time for every UFC event.”

Good Timing for Polymarket, UFC Deal

News of the Polymarket/UFC agreement arrives three months after it was reported that Paramount is paying $7.7 billion over seven years for the fighting series’ broadcast rights.

Starting in 2026, all UFC and Zuffa Boxing events will be available exclusively in the US on Paramount’s direct-to-consumer streaming platform Paramount+, which will unlock greater accessibility and discoverability for sports fans and Polymarket users,” according to the press release.

Polymarket will be the first official brand partner of Zuffa Boxing, which debuts in January.

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