Lottomatica targets 10% market share increase after Italy market shakeup 

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Lottomatica could potentially obtain a 10% increase in market share for the Italian gaming market, according to the operator’s CEO Guglielmo Angelozzi.

In July, Italy’s Customs and Monopolies Agency (ADM) unveiled the first wave of successful licence applications for the country’s streamlined gambling market.

Under the new regulations, operators will have to pay €7m for a licence, a significant increase on the €200,000 licence fee introduced in 2018.

Alongside Lottomatica, the likes of Flutter, bet365 and Entain all made it through the first application stage.

Speaking on Lottomatica’s Q3 earnings call, Angelozzi suggested the operator could take advantage of other companies being priced out of the market. 

He said: “The potential grab for the market is 7% to 10%. That is based on the 3% [of businesses] which have already opted out and will be out of business by 13 November. The remaining part is based on business models which are not compliant with the new concession any more.  

“How fast that happens? There’s probably going to be some [movement] which happens around the start of the new concession, meaning around November or December – that’s when you will see the effect of those who have opted out. 

“For the rest, it will take more time. That will come in 2026, because part of that is going to be driven by the new technical and compliance rules, which require technical upgrades.” 

As per the operator’s Q3 presentation, it said PWO would take market share now it had fully migrated, while Betflag has “unexpressed potential” in online sports betting, and GoldBet and Bettor will focus on omnichannel opportunities.

The CEO continued: “There’s going to be pressure to consolidate in the coming months. I think the key point is that, clearly, there is a push towards some additional consolidation.”

Lottomatica reported revenue of €511m for Q3 2025, representing a 5% increase year on year (YoY).  

In terms of the overall online market, Lottomatica had a market share of 30.8% for Q3, up from 29.9% the previous year. 

Market share for online sports betting was 32.7%, up 1.2 percentage points YoY, while Lottomatica’s igaming market share came to 30.6% 

While ruling out any overseas M&A for the foreseeable future, Angelozzihinted that any deals would involve “strategic suppliers”.  

He added: “On M&A, we don’t think going international with bolt-ons will be particularly meaningful at this stage. You don’t achieve diversification, and at the same time, you make the story more complex.  

“If we do something international, it will have to be something meaningful and it will have to be with an industry rationale. It will have to come with synergies. For sure, the synergies will be around strategic suppliers.  

“We all buy from the same content suppliers, we all buy the same business services around Europe.

“There’s a synergy potential with that, which may be significant. It’s not different from putting together two in-country online assets and doing international M&A.”

The post Lottomatica targets 10% market share increase after Italy market shakeup  first appeared on EGR Intel.



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