Entertainment website Hollywood.com unveiled a new partnership agreement with leading crypto asset service provider Crypto.com. The two parties will join forces to penetrate the fast-growing prediction markets sector with a new product.

A New Way to Engage with Entertainment

Despite some regulatory pushback, prediction markets continue to take the USA by storm, cementing themselves as an attractive alternative to traditional betting. The innovative format and the liberties it offers have attracted many customers, opening a new chapter for prediction entertainment.

In their announcement, Hollywood.com and Crypto.com announced their plans to capitalize on this trend with a new “entertainment-focused prediction market products offering available through Hollywood.com.”

The event contracts will be offered by Crypto.com | Derivatives North America, a CFTC-registered exchange and clearinghouse and affiliate of Crypto.com. The products will be available through Hollywood.com, boosting engagement among its users.

Fitting Hollywood.com’s nature, the event contracts will allow users to make predictions related to their favorite movies, franchises, Broadway and award shows, artists and celebrities. Prices will update in real time, highlighting the community’s forecasts on hot topics within the entertainment sector.

The new prediction product will be offered exclusively by Crypto.com | Derivatives North America and will be extensively promoted across Hollywood.com digital outlets.

The Rollout Responds to a Growing Demand for Prediction Products

Representatives commented on the new partnership, highlighting its aim to benefit from the growing demand for prediction products. Crypto.com’s managing director and global head of capital markets, Travis McGhee, said that his team is proud to join forces with an entertainment leader like Hollywood.com. He added that the site’s fervent fans are sure to enjoy the new products.

Entertainment fans are some of the most passionate consumers and we look forward to providing them a new, legal prediction market specifically tailored to them through a trusted platform.

Hollywood.com’s co-CEO, Mitchell Rubenstein, was likewise pleased in responding to the growing appetite for events contracts and said that the partnership with Crypto.com will bring this format to “entertainment’s biggest stage.”

Partnering with Crypto.com, we’re launching the first prediction platform dedicated entirely to movies, TV, video gaming, Broadway, pop culture, and celebrities. Imagine predicting reality show and award show winners, or whether a musical artist will reach #1 on the charts—we’re giving fans a voice in predicting the moments that define entertainment.

Rubenstein concluded that the new platform is not about sports, politics, or finance but about “pure entertainment.”