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‘It keeps you coming back’: the rise of VIP gambling schemes

Much-criticised membership programmes reward those who often lose large sums of money Report shows betting industry’s reliance on problem gamblers VIP schemes have been cited in the majority of regulatory sanctions issued against gambling companies for failure to prevent problem gambling. Here, two recovering addicts explain how VIP status contributed to their loss of control. Nick Firth , 29, from Bradford, was a VIP gambler with Betfair. Like many addicts, the level of his gambling increased after he had a big win and he was made a VIP. Continue reading...

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