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Loot boxes increasingly common in video games despite addiction concerns

‘Form of gambling’ now appears in 71% of games on Steam platform, drawing calls for regulation to protect children “ Loot boxes ” are becoming increasingly prevalent on computer video games despite rising alarm over the early exposure of children to gambling, new research suggests. Research by academics at the University of York indicates that the prevalence of loot boxes – virtual bundles of random items exchanged for real-world money – is continuing to grow on desktop games and has grown from about 4% to 71% over the past nine years. Related: Video game loot boxes addictive and a form of 'simulated gambling', Senate inquiry told Randomised in-game microtransactions – more commonly known as “loot boxes” – have revolutionised the business of video games, offering publishers a revenue stream that can far outstrip the once-traditional £60 cost of a boxed game without triggering heated accusations of turning a game into a “pay to win” farce. Continue reading... always shares this Contents with License.

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