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Regulator bans Sky Bet ad fronted by sports presenter Jeff Stelling

ASA finds advert irresponsible for implying good knowledge of sport could improve chances A gambling advert fronted by the Sky Sports presenter Jeff Stelling has been banned by the advertising watchdog for being socially irresponsible. The TV ad promoted a Sky Bet service that allows gamblers to place wagers on combinations of events happening during a football match, such as the number of corners, red cards and goals. In the ad for the “request a bet” service, Stelling is seen calling on viewers to “spark your sports brain” and ask “how big is your sports noggin”? Continue reading...

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