Midnite has been announced as the UK betting and casino partner for the 2026 Johnstone’s Paint Masters by World Snooker Tour (WST).

WST has also renewed its existing agreement with the operator to sponsor World Snooker Championship next year. 

As part of the Masters deal, Midnite will receive brand exposure across the tournament and broadcast coverage, along with the partnership rights. 

In April, Midnite was named the official sports betting and casino partner for the World Snooker Championship in its first sponsorship deal.

That deal formed part of a wider marketing push by Midnite, which launched its first ever ad campaign the previous week.

The 2026 Masters will run from 11 January to 18 January, with the World Championship taking place at the Crucible in Sheffield from 18 April to 4 May.

Midnite has also recently penned sponsorship deals with football clubs Sheffield United and Southampton as well as horseracing’s All-Weather Championship.

Nick Wright, Midnite CEO, said: “We’re thrilled to expand our relationship with the World Snooker Tour by becoming the official UK betting and casino partner for the Johnstone’s Paint Masters, while also renewing our partnership for the 2026 World Snooker Championship.

“Snooker fans are some of the most passionate in sport, and being part of these world-class events is a fantastic opportunity for Midnite as we continue to grow our brand.

“Following a landmark year in 2025, we’re excited to build on that momentum and further strengthen our commitment to the sport moving into 2026.”

Peter Wright, chief commercial officer at WST, said: “Midnite has shown a real commitment to snooker and to enhancing the experience for our fans, and their continued investment is a testament to the sport’s growing appeal.

In October, the UK challenger brand secured a £74m credit financing deal from Discerning Capital’s House Advantage Fund and PvX Capital.

The post Midnite lands new World Snooker Tour partnership first appeared on EGR Intel.