Las Vegas hotel rates on the Strip have shown a steady decline through 2025, despite marketing efforts by the Las Vegas Convention and Visitors Authority (LVCVA) to counter the city’s growing reputation for high prices. According to a recent report from Truist Securities, the ongoing promotional campaigns have had only a modest effect on reversing weakening demand. The firm’s latest survey found that average daily rates across the Las Vegas Strip fell about 5 percent year-over-year. The decline was more pronounced for major resort operators, with room prices down 7 percent at MGM Resorts International properties and 17 percent at...

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