GiG Software CEO Richard Carter has revealed specific targets around the company’s use of AI, including having 15% of all code developed via the tech next year.

Speaking on GiG Software’s Q3 earnings call today, 19 November, Carter revealed exactly how much the company will look to incorporate AI within the next 12 months, with one particular division already generating a quarter of its code through the technology. 

He said: “What we’ve tried to do is encourage everyone to start educating themselves. We’re not forcing [AI] on people, but we are encouraging it. 

“We’ve got a dedicated internal team that’s onboarding people onto all the different platforms we’re using. That is really what’s driven this.

“When I joined the company, we actually had a dedicated AI team, so we’ve been at this for a very long time. The real transformation began at the end of last year.

“We’ve already laid out some critical targets, but I’ve challenged the team to be generating at least 15% of all of our code through AI by the end of next year. 

“Our recently created mobile apps team are already at 25%. I think there’s a lot of other opportunities through our business.”

As part of the company’s Q3 2025 earnings report, Carter highlighted that the AI strategy for 2026 will focus on “deepening integration and accelerating automation within our platform architecture”.  

Key AI priorities for the firm will include the “expansion of the use of large language models for internal tooling and support automation”.

Sourcing efficiencies across customer service and tech ops, as well as UX improvements, were also highlighted.

A GiG Software statement read: “GiG has been an early adopter of AI, integrating it systematically across our operations and technology stack to improve efficiency, product quality and commercial performance.  

“AI now supports several core functions, including fraud and risk management where machine learning models have lowered false positives by more than 30% and increased detection effectiveness by 40% as well as personalisation and player modelling, where predictive analytics enable more accurate segmentation and lifetime value forecasting to enhance retention and marketing ROI.” 

Carter added: “By 2026, we expect AI-driven systems to underpin the majority of our operational and product workflows, contributing to further margin expansion, higher delivery velocity and enhanced customer lifetime value.  

“AI is now a foundational layer of GiG’s technology strategy and a key driver of our long-term growth and scalability.” 

The post GiG Software aims for 15% of all code to be AI-written in 2026  first appeared on EGR Intel.